There’s no doubt in my mind that Sacha Baron Cohen’s outrageous comedy is going to be huge. Borat had a Wednesday afternoon crowd of New York’s finest critics howling for 90 minutes straight. The humor’s as broad and silly as anything Will Ferrell has done, but it feels much more dangerous and true.

As Borat travels west across the country with his bear and his ice cream van, he doesn’t just reveal his own stupidity but that of everybody he encounters. Frat boys, dinner parties in Southern mansions, Trump Tower, a Virginia rodeo, an antique shop, Pamela Anderson–nothing’s safe from Cohen’s sophisticated satire, disguised as backwater idiocy.

It’s not often that I walk out of a comedy hurting with laughter and wanting to go back to see it again as soon as possible. There’s a lot more to tell, but I’d just be spoiling the jokes. Very nice. Borat opens on November 3rd. [posted by Jürgen]

• Watch the first four minutes of Borat online.
• Borat Official Site