You know the drill. You stop by your friendly neighborhood video store and dig for hours, only to turn up a dud that makes you fall asleep. No more! Follow these tips for a rewarding rental.
Difficulty Level: Average Time Required: 15 minutes
Here's How:
- Keep lists. I always jot down names of promising movies I come across. That way, you don't go into the store empty-handed.
- Use the Internet as a resource. Go through my ever-growing lists of foreign and independent movies for ideas, plunder the forum for suggestions, or stop by the chat for some tips.
- Try a new video store. Memberships usually don't cost anything anymore. Avoid the glitzy corporate chains (you know the one) and check out the dinky, dark, local places - their selections are often much more interesting.
- Set yourself a time limit. I've spent hours and walked out empty-handed. 15 minutes should be enough - after all, you want to spend your evening watching a movie, not picking it.
- Avoid any movie they have more than one copy of.
- Sometimes it's good to get something you've never heard of. It takes guts, but when it's a success, you've made a true discovery. I've seen Bulgarian films that were better than anything I watched that week.
- Trust your intution. If it looks like stupid crap, it probably is. If you're not sure, it might be a winner.
- Go to a section of the store you usually ignore. There are great movies in every genre. Don't overlook the documentary section - far from being boring, you can find excellent stuff there.
- Don't overanalyze. This is especially true if you're with somebody. If there are no loud objections, go for it. If it sucks, let others pick next time.
- Don't play it safe. You are not a dumb consumer; you are an adventurer in
celluloid, an explorer of narrative and cinematic frontiers.
- My local video store offers great two-for-one deals on certain days of the week. Even when I don't want to watch two movies, I get a second one just because I can make it a complete off-the-wall choice.
- Try your public library. It's free, and often their selections are curious,
eclectic, and full of old and new international classics -- and you can keep
them longer than usual.
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